What is Rakuten Search Optimization (Rakuten SEO)?
Rakuten Search Optimization (Rakuten SEO) is to display your website at the top of the search results page that appears when a search is performed in the Rakuten search window.
To increase sales on Rakuten, you need to attract customers who are highly motivated to buy. To achieve this, it is important to access and attract customers from the Rakuten search window.
Why search optimization (SEO) is necessary for Rakuten Ichiba?
“Rakuten Search” in Rakuten Market is the most important channel to attract customers and gather access.
Therefore, to increase sales, you need to increase the exposure of your products on Rakuten Search to increase the frontage to your store. As seen in the figure below, increasing exposure leads to more orders.
Why search optimization (SEO) on Rakuten Ichiba is necessary
Rakuten Search” on Rakuten Market is the most important customer attraction channel.
Therefore, to increase sales, you need to increase the exposure of your products on Rakuten Search to increase the frontage to your store. As seen in the figure below, increasing exposure leads to more orders.
Why search optimization (SEO) on Rakuten Ichiba is necessary
Rakuten Search” on Rakuten Market is the most important customer attraction channel.
Therefore, to increase sales, you need to increase the exposure of your products on Rakuten Search to increase the frontage to your store. As seen in the figure below, increasing exposure leads to an increase in the number of orders.
Difference between ad space and natural search space in search results
Search results include both ad space and natural search space (search), and to maximize the number of customers attracted from search results, it is necessary to
To maximize the number of visitors from search results, it is important to implement both, not just one or the other. There is a synergistic effect between the two.
Also, if there is a keyword that you really want to target and you are not higher than other companies, it is important to use advertising to appear higher. This is the same concept for both Google and Amazon searches.
Search optimization (SEO) that is useful to consumers searching for products is the foundation.
We believe it is important to attract consumers who are looking for the product and want to buy it through search.
Our Rakuten search optimization (Rakuten SEO) service does not charge a fee based on the number of keywords that are used, but rather we provide monthly analysis of keywords that sell well for the store, and provide support and assistance to bring consumers to the store using those keywords. We do not charge a fee for the number of keywords that sell.
Keywords and products change every month in order for the store to be able to sell.
Items to be searched for on Rakuten Ichiba
When a user conducts a keyword search on Rakuten, the following items are considered to have an impact on the search. Keywords entered in the following fields are said to be searchable.
- Product name (common to all devices)
- Catch copy for PC (when searching for PCs and applications)
- Catch copy for mobile (when searching for smartphones and mobile phones)
- Product description for PC (when searching for PCs and apps)
- Product description for smartphones (when searching for smartphones)
- Sales description for PC (when searching for PCs)
- Product attributes (after SKU project transfer)
- Variation settings (after SKU project transfer)
Of the search item targets, the most important item is the “product name. It should be given the highest priority.
All product directory IDs and tag IDs
More and more stores are not showing up in the search results even though they searched for the registered product name, instead of showing up at the top of the list.
Products are not displayed due to incorrect All Products Directory ID.
Products are not displayed due to failure to register a tag ID.
What is “All Products Directory ID”?
You select “which genre in Rakuten Ichiba you want to enter”. You must select and register only one genre per product from the genres set by Rakuten.
When a customer searches for a product, he/she can narrow down the results of Rakuten Search by genre, for example, “Shoes > Men’s Shoes > Sneakers”.
There is a difference between “All Products Directory ID” and “Displayed Categories”.
The “All Products Directory ID” specifies which category the product belongs to in “Rakuten Ichiba”, while the “Display Category” specifies which category the product belongs to in “the store”. Stores can create their own categories as needed and use them in conjunction with their products.
What is a ■Tag ID?
Select “a more detailed category within a genre”. Up to 32 attributes that cannot be covered by the All Products Directory ID can be set for a single product.
For sneakers, these attributes include brand, shoe size, color, shoe width, material, etc., depending on the All Products Directory ID selected. For consumer electronics, very detailed settings such as color, manufacturer, delivery service, etc. are possible. Check to make sure that products that rank highly for selling keywords or big keywords are not displayed when narrowing down the list.
*After the SKU project is transferred, tag IDs will be abolished and replaced with product attributes.
Product Page Integration
If products are registered separately, even though they have the same price and specifications, even if one product is displayed at the top of the list, it will not meet the user’s needs and will increase the possibility of the user leaving the site.
If a product that actually meets the needs of the user leaves the site, it is a lost opportunity to accumulate sales results, and as a result, the user will go to other stores and the search ranking will drop.
For this reason, we recommend integrating product pages for color variations and different sizes, as long as the specifications and prices are the same, so that you can continue to accumulate sales results for a single product.
For stores that have different prices and policies for different colors, sizes, and lots and cannot integrate product pages, the product management method is expected to be changed from “per item” to “per SKU” in the future, so that various SKUs can be managed on a single product page. Search Optimization for Top Rankings in Rakuten Search
What you should do for search optimization (SEO) to achieve higher rankings in Rakuten searches
What are the key points of search optimization (SEO) for higher search rankings that should be addressed now?
Include keywords that lead to sales, even if they are small words.
Search result rankings on Rakuten Search are strongly influenced by “product performance (sales). Therefore, new products or products with few sales results cannot be ranked high just by using the same keywords as competing stores. In addition, this trend is becoming even stronger these days as more and more store owners engage in search optimization.
What is important in this process is which keywords and which products should be raised.
Keywords with very low search volume or keywords that have a high search volume but do not lead to sales will not lead to sales, so make sure to rank well for keywords that do lead to sales.
It will cost more, but try to use other means to accelerate.
If necessary, there are means to speed up the increase in sales of specific products while improving cost-effectiveness by using Rakuten’s distributive coupons, RPP ads, coupon advance ads, targeted display ads, and ads outside of Rakuten.
Include Suggested Keywords
The key to search optimization (SEO) for higher search rankings is to first thoroughly implement the correct measures in accordance with Rakuten’s rules, and then to see “how far you can go in implementing detailed measures.
In order to make it easier for users to find products in Rakuten Ichiba, there is a function in the search window of Rakuten Ichiba that displays suggestions of the top 10 most frequently searched keywords by users in Rakuten Ichiba by typing a “space” after typing a keyword.
Since keywords that are frequently searched by users tend to appear more frequently, we will first prioritize the keywords displayed by Rakuten’s keyword suggestion function.
Include Noteworthy Keywords
The “Noteworthy Keyword List” is a page that introduces hot keywords and frequently searched keywords in the Rakuten market in a ranking format. It is recommended to check the keywords related to the products that are currently selling and selling well.
Keywords that all stores can measure regardless of product
These are keywords that can be addressed regardless of the type of product. Keyword countermeasures for events such as “Mother’s Day” and seasonal demand are important.
Finding countermeasure leakage product pages
We find keywords and put them into each page. At first, we should carefully implement them one by one, starting with products that are selling well, but gradually increase the number of product pages with countermeasures over time.
Increasing the number of products in the top 45 search rankings x search patterns will lead to increased access.
This will also allow certain keywords to occupy an area of the search results page when searched for.
Include “seasonal keywords” that sell only during periods of demand.
In Rakuten Ichiba, demand increases dramatically during anniversaries and events such as “Mother’s Day,” “Respect-for-Senior-Citizens Day,” and “Christmas. Consumers who search using seasonal words often have apparent needs, and conversion rates are high. For this reason, it is extremely effective to appropriately include “seasonal keywords” on product pages before the demand period.
Typical seasonal words in Rakuten Ichiba include “New Year,” “Valentine’s Day,” “White Day,” “Mother’s Day,” “Father’s Day,” “Mid-August,” “Halloween,” and “Christmas. Since you cannot expect great results if you implement measures for seasonal words immediately before the event, you should consider implementing search measures at least two to three months before the event to improve your search ranking as much as possible before the event, which will give you a chance to significantly increase sales during the peak demand period.
Utilize Free or paid ranking check tools for Rakuten search optimization (Rakuten SEO)
When performing search optimization (SEO) to achieve higher rankings in Rakuten search, it is quite time-consuming to obtain product rankings for each keyword if you are doing it on your own. It is quite difficult to measure which products are ranked for which keywords, how many product reviews are received, and the rankings of other companies’ products.
If you are planning to do this on your own, use a tool that automatically obtains rankings and other information to streamline the process.
Conclusion
Thoroughly implement the basics without sparing time and effort, and quickly perform PDCA cycles.
It takes time and effort to implement detailed measures, but today’s Rakuten market is a market where you cannot win if you do not spare the time and effort. The ironclad rules for achieving success in search optimization (SEO) for higher search rankings on Rakuten Ichiba are to “thoroughly implement the basics,” “implement detailed measures as much as possible,” and “quickly perform PDCA cycles.
In addition, we have compiled a checklist of 30 minimum things you should do to increase sales on Rakuten Ichiba. To increase sales, it is essential to increase access and conversion rates.
Be sure to keep in mind the necessary measures such as product registration, exposure, events, repeats, product page information, and added value.
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